The SMS Sender ID Registry ("SSIR") was set up in March 2022 to enable organisations to protect their customers from receiving fraudulent SMS messages that spoofed the organisations' SMS Sender IDs. The registry is operated by the Singapore Network Information Centre ("SGNIC"), a wholly-owned subsidiary of the Infocomm Media Development Authority ("IMDA").
In October 2022, IMDA finalised the decision on the proposal for the Full SMS Sender ID Registry Regime (the "Full SSIR Regime"). The decision has been published on IMDA's website.
Under the Full SSIR Regime, from 31 January 2023 onwards, all organisations intending to use alpha/numeric/alphanumeric Sender IDs in their SMS messages to Singapore mobile users must first register the Sender IDs via the SSIR portal. All non-registered Sender IDs will be marked as "Likely-SCAM".
You may reserve your Sender ID(s) on a first-come-first-served basis following the Rules of Registration.
You will first need to create an account in the portal before you can log-in to reserve your preferred Sender ID(s). Before you create your account:
Please ensure that you have the following information ready:
SGNIC will review your application after your account is created. Once your account is approved, your Admin account holder will receive an email notification. You will thereafter be able to log-in to the portal and reserve your preferred Sender ID(s).
There will be a one-time setup fee of S$500 for each registered organisation, and an annual charge of S$200 for each registered Sender ID. Prices are listed before prevailing Goods & Services Tax. Please refer to SSIR User Agreement, Clause 4 and ANNEX: Fee and Fee Payment Schedule for more details.
For further information, please refer to our FAQs.